Lockport Union-Sun & Journal Online

Business

November 16, 2007

LOCKPORT: American Concrete billboard stirs controversy

A business owner is standing his ground, and the women in his family are standing with him, after a YWCA of Niagara official charged his company’s advertising is gender insensitive.

Richfield Street-based American Concrete had a new billboard erected Monday on West Avenue. Over the image of a wrapped gift, the solicitous catchline, “Wife need new shoes?” is accompanied by the American Concrete logo and a greeting, “Happy Holidays.”

The humorous inference to “cement shoes” or “concrete shoes” as a method of doing away with one’s wife is at the heart of the controversy.

What company owner Kevin McCabe sees as risqué spoof, YWCA Executive Director Kathleen Granchelli condemned as ignorant.

“I’m sure it was considered to be a joke, or something cute, but with the number of fatalities we see in the domestic violence field, it’s not a joke,” Granchelli said Thursday. “It’s in very poor taste.”

No, it’s not, countered McCabe.

“I think the mainstream understands it,” he said. “It’s unfortunate that some people are reading much more into it than they should.”

The flap started Tuesday, when Granchelli and a representative of Big Brothers Big Sisters paid a visit to Mayor Michael Tucker to complain about the less-than-day-old ad near the city’s west gateway. Tucker called McCabe to alert him to the complaint, and McCabe later called Granchelli to address it.

“I told her my wife was fine with it; that my sister-in-law ... is the one who thought of it,” McCabe said. “If you know me, anyone who knows me, knows the intent was not (malicious).”

Granchelli said she knows McCabe didn’t set out to encourage violence but asked him to think about the message his billboard imparts.

“Lockport is a nice community, and this is not the first thing you want to see when you come into a nice community. ... It sends the wrong message,” she said.

Text Only
Business
Featured Ads
Photos


Twitter Updates
Follow us on twitter
Front page
AP Video
Couple Channel Grief Into Soldiers' Retreat WWI Aviation Still Alive at Aerodrome in NY Raw: Rescuers at Taiwan Explosion Scene Raw: Woman Who Faced Death Over Faith in N.H. Clinton Before 9-11: Could Have Killed Bin Laden Netanyahu Vows to Destroy Hamas Tunnels Obama Slams Republicans Over Lawsuit House Leaders Trade Blame for Inaction Malaysian PM: Stop Fighting in Ukraine Cantor Warns of Instability, Terror in Farewell Ravens' Ray Rice: 'I Made a Huge Mistake' Florida Panther Rebound Upsets Ranchers Small Plane Crash in San Diego Parking Lot Busy Franco's Not Afraid of Overexposure Fighting Blocks Access to Ukraine Crash Site Dangerous Bacteria Kills One in Florida Workers Dig for Survivors After India Landslide Texas Scientists Study Ebola Virus Smartphone Powered Paper Plane Debuts at Airshow Southern Accent Reduction Class Cancelled in TN
Seasonal Content
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
AP Video
Couple Channel Grief Into Soldiers' Retreat WWI Aviation Still Alive at Aerodrome in NY Raw: Rescuers at Taiwan Explosion Scene Raw: Woman Who Faced Death Over Faith in N.H. Clinton Before 9-11: Could Have Killed Bin Laden Netanyahu Vows to Destroy Hamas Tunnels Obama Slams Republicans Over Lawsuit House Leaders Trade Blame for Inaction Malaysian PM: Stop Fighting in Ukraine Cantor Warns of Instability, Terror in Farewell Ravens' Ray Rice: 'I Made a Huge Mistake' Florida Panther Rebound Upsets Ranchers Small Plane Crash in San Diego Parking Lot Busy Franco's Not Afraid of Overexposure Fighting Blocks Access to Ukraine Crash Site Dangerous Bacteria Kills One in Florida Workers Dig for Survivors After India Landslide Texas Scientists Study Ebola Virus Smartphone Powered Paper Plane Debuts at Airshow Southern Accent Reduction Class Cancelled in TN
Seasonal Content
Helium debate
Helium
Section Teases

Seasonal Content
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.