Lockport Union-Sun & Journal Online

Columns

May 2, 2014

V. DAVIS: Good luck getting by 'buy me'

Lockport Union-Sun & Journal — Last week I was scrolling through my Twitter feed when I saw a bro from my college days posted a picture of a free notebook he’d gotten at a conference. It wasn’t just any notebook, it was an “Action Journal” by the New York City startup Bhance.

An Action Journal is a notebook that uses a modified version of the Cornell Method of note taking, which, technically, you can use in any notebook. What makes this one different is it comes with orange or blue accents. And I love it. I had one a few years ago that I cherished all the way up until it fell out of my unzipped bag and into a puddle.

Long story short, I closed my Twitter app, opened up a new window and purchased one with rush shipping (I didn’t want to miss out on any opportunities to take awesome notes).

As I confirmed my order and put my phone back in my pocket, a wave of realization washed over me: Internet advertisers have finally won.

Like most of you, I hate advertisements and go through great pains to avoid them. I refuse to watch anything on cable unless it’s DVR’d. When an ad pops up on youtube I watch the “you can skip this ad in 5 seconds” countdown clock with an intensity equal to that of a member of a bomb squad out on a mission. Like most people, I get irrationally angry when I’m reading a blog and one of those video pop-ups that plays sound appears at the bottom of the page. I scroll furiously looking for the mute button. How dare they try to sell me Mucinex, when I’m trying to watch a video of Vin Diesel breakdancing in the 80s!

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