Lockport Union-Sun & Journal Online

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January 31, 2013

Super-sized bowl

Forecasters predict Super Bowl viewerswill be eating a lot this Sunday

Lockport Union-Sun & Journal — It’s the biggest day on the NFL calendar. And it’s a pretty big day for eating too.

This Sunday is Super Bowl XLVII, the annual NFL championship game. This year’s edition will feature the NFC champion San Francisco 49ers and the AFC champion Baltimore Ravens.

And, if the predictions come true, it’ll feature a variety of foods for the millions of television viewers. Experts are saying the game has become the second largest eating day in the United States behind Thanksgiving, with viewers expected to consume an average of 1,200 calories on Sunday.

Among the popular choices for Sunday is pizza. So, it’ll be a busy day for pizzerias. 

Darryl Blumrick, owner of Crossroads Pizza, Wings & More in Newfane, said Super Bowl Sunday is the busiest one on the calendar. The hours of 3 to 6 p.m. are the peak times, with kickoff at 6:30 p.m., although there is a spurt in business right before halftime.

“And again near the end of the game, if it’s close,” Blumrick said.

Everyone who works at Crossroads will work Sunday. And the preparation starts early, with checking and double checking to make sure there’s enough product. Sides, sauce and so on are started early so to avoid having to catch up during the day.

“You don’t want to be doing prep work during the rush,” Blumrick said.

Blumrick said orders have already come in, including a 10-tray (240 slices) order placed on Monday. 

“We’re expecting a bigger year (than last year),” he said.

Pizza won’t be the only thing. Americans will eat 30 million pounds of snacks on Super Bowl Sunday, according to the National Snack Association.

Those snacks break down to 11.2 million pounds of potato chips, 8.2 million pounds of tortilla chips, 4.3 million pounds of pretzels, 3.8 million pounds of popcorn and 2.5 million pounds of nuts.

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