Lockport Union-Sun & Journal Online

January 31, 2013

Super-sized bowl

Forecasters predict Super Bowl viewerswill be eating a lot this Sunday

BY JOE OLENICK
Lockport Union-Sun & Journal

Lockport Union-Sun & Journal — It’s the biggest day on the NFL calendar. And it’s a pretty big day for eating too.

This Sunday is Super Bowl XLVII, the annual NFL championship game. This year’s edition will feature the NFC champion San Francisco 49ers and the AFC champion Baltimore Ravens.

And, if the predictions come true, it’ll feature a variety of foods for the millions of television viewers. Experts are saying the game has become the second largest eating day in the United States behind Thanksgiving, with viewers expected to consume an average of 1,200 calories on Sunday.

Among the popular choices for Sunday is pizza. So, it’ll be a busy day for pizzerias. 

Darryl Blumrick, owner of Crossroads Pizza, Wings & More in Newfane, said Super Bowl Sunday is the busiest one on the calendar. The hours of 3 to 6 p.m. are the peak times, with kickoff at 6:30 p.m., although there is a spurt in business right before halftime.

“And again near the end of the game, if it’s close,” Blumrick said.

Everyone who works at Crossroads will work Sunday. And the preparation starts early, with checking and double checking to make sure there’s enough product. Sides, sauce and so on are started early so to avoid having to catch up during the day.

“You don’t want to be doing prep work during the rush,” Blumrick said.

Blumrick said orders have already come in, including a 10-tray (240 slices) order placed on Monday. 

“We’re expecting a bigger year (than last year),” he said.

Pizza won’t be the only thing. Americans will eat 30 million pounds of snacks on Super Bowl Sunday, according to the National Snack Association.

Those snacks break down to 11.2 million pounds of potato chips, 8.2 million pounds of tortilla chips, 4.3 million pounds of pretzels, 3.8 million pounds of popcorn and 2.5 million pounds of nuts.

Americans will consume 50 million cases of beer and eat more than 1.23 billion chicken wings. The National Chicken Council said if 1.23 billion wing segments were laid end to end, they would stretch from Candlestick Park in San Francisco to M&T Bank Stadium in Baltimore about 27 times.

For retailers, restaurants and pizzerias, chicken wing prices have risen considerably. Wholesale wings are currently at about $2.11 a pound, the highest on record at the U.S. Department of Agriculture, up 26 cents or 14 percent from a year earlier. But don’t worry, there’s nothing to fear, restaurants will have plenty.

“We will have wings,” Blumrick said.

The Retail Advertising and Marketing Association said the average game watcher will spend $68.54 on new televisions for viewing parties, snacks and athletic apparel, up from $63.87 last year. Total Super Bowl spending is expected to reach nearly $12.3 billion.

A BOWL-LUCK DINNER This Sunday, on average, football fans are expected to eat: • 1.23 billion chicken wings • 11.2 million pounds of potato chips • 8.2 million pounds of tortilla chips • 4.3 million pounds of pretzels • 3.8 million pounds of popcorn • 2.5 million pounds of nuts • 50 million cases of beer

Contact reporter Joe Olenick at 439-9222, ext. 6241.