Lockport Union-Sun & Journal Online

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November 15, 2012

NTCC's value to Lockport debated


Lockport Union-Sun & Journal — NTCC’s performance, value defended

In answer to local critics’ question, what does NTCC “do” for Lockport, Percy sent the US&J a copy of its newly finished 2012 report to Lockport stakeholders.

It’s a nine-page summary of publications, radio/TV and social media ad campaigns, take-away promotions, websites, blogs, special event promotions and trade shows in which Lockport-based touring attractions are mentioned or featured; Niagara U.S.A. got air play in the Buffalo, Rochester, Pittsburgh, Cleveland and Columbus, Ohio, media markets this past summer.

The report gives a brief accounting of seven travel writers who were wooed to Lockport by NTCC this year, and latest information on a new Niagara U.S.A. tour package, “Wine Water & Wonders,” that’s going global with brochures distributed in Paris and London. Lockport Locks & Erie Canal Cruises and the Kenan Center are included in the brochure.

Percy told the US&J he’d estimate the value of all that media exposure for Lockport “in excess of $1 million” a year.

The city, spending only the bed tax dollars that it collects, could not come close to matching NTCC’s efforts for Lockport — especially if half the bed tax money is already committed to a marketing person’s salary, Mike Murphy told the Council. He’s spending about $55,000 a year on top of NTCC’s promotions to advertise his business, he said.

“What’s left (after paying the marketing director’s salary, less than $50,000) won’t get you anywhere,” Murphy said.

Tucker asserted NTCC would still have to promote the Lock City even if it’s not receiving Lockport bed tax money, “because that’s its job” as Niagara County’s designated TPA.

Murphy openly knocked Tucker’s attitude toward the agency. Bed tax isn’t “city” money, he reminded the mayor.

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