Lockport Union-Sun & Journal — The Niagara Tourism & Convention Corp. wants to keep its momentum going and that includes promoting the City of Lockport.
The city and Niagara County are both considering extending their agreements with the tourism and promotion agency. At its regular meeting Tuesday, the Niagara County Legislature discussed a multi-year agreement with the agency. The current deal expires June 18, but it appears county lawmakers are in favor of a new three-year contract with NTCC.
Approval is expected at the county legislature’s next meeting scheduled for 7 p.m. May 20.
Common Council President Joseph C. Kibler said Thursday the council hasn’t discussed renewing its own agreement with NTCC. The city reached an extension with NTCC last fall, a deal that included turning over bed tax money that was held in escrow when the city’s agreement ended in February.
But city officials seem to be on board with keeping the NTCC around. Council members were given a presentation of NTCC’s president and CEO, John Percy.
“We’re moving forward with them.... They represent Lockport favorably,” said Mayor Anne E. McCaffrey. “The Council seemed to appreciate it.”
Percy was in Lockport on Thursday for a proclamation from McCaffrey in honor of the first full week of May being National Tourism Week. Percy also shared NTCC’s marketing and five-year strategic plans.
Those plans include the agency’s new website with social media and search engine optimization, which would increase the NTCC’s visibility online. The agency wants to focus on specific marketing segments, such as leisure travelers who live within a 600-mile radius of Niagara County.
Percy said drawing tourists and visitors to Lockport has always been a goal for NTCC. There are signs of success, as more tourists have found their way to Lockport, Percy said.
”If you look at the numbers at each of the various attractions, we’re accomplishing that,” he said.