Lockport Union-Sun & Journal — At 10 a.m. on New Year’s Day, as hangovers raged across the nation and most activity was confined to parade-and-football watching, a small group of exercisers kicked off a bootcamp-style fitness campaign at The Whole Approach in Holley.
“We had 12 people running cardio circuits in two big studios,” said certified personal trainer Karen Blank, who directed one group while Rosie Patronski led the other. “It was a high-intensity workout, people were really sweating — the holidays caught up to them.”
Fitness and wellness centers across Western New York are bracing for a rush of activity, as locals put their new year’s resolutions into action.
At the Orleans YMCA in Medina, a combination of nightly leagues, available space and the Y’s much-brighter and drier facility (following phase I of a capital improvement project) is leading to increasing membership, but the surest cause of the jump is the turning of the calendar.
“This is one of our big times of the year for sure,” said YMCA Executive Director Jeff Winters, who noted getting more people on a healthy track is one of the Y’s main goals. “Our focus is youth development, healthy living and social responsibility.”
Blank, who has run the Public Square studio for nine years, said that the influx of new year resolutioneers is usually delayed by a few weeks, but by mid-January “it explodes” as new faces join those getting back into routines.
“We will see more people coming in for the next month and a half,” said Blank, whose studio offers spinning, pilates, yoga, body conditioning and zumba classes as well as small group personal training. “We’re seeing a lot of our regulars that fell off during the holidays.”
There many ways that the new exercisers are being enticed, even beyond reduced fees (the Y is waiving it’s membership fee, as are many local fitness studios). Winters said that the incentives provided by Medicare and many private insurers are driving participation.