Lockport Union-Sun & Journal Online

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December 20, 2012

School pride

Lockport Union-Sun & Journal — If recent events are a sign, it’s clear George M. Southard Elementary has a lot of pride in its school.

The Southard community was awarded a $5,000 check Tuesday night for winning the Niagara County School Pride Contest. Sponsored by David Chevrolet Buick in Niagara Falls, schools had to complete a series of challenges and then were awarded points. And the school with the most points wins.

The challenges varied, but they all took place on David Chevrolet’s Facebook page. Schools would post messages and pictures, attempting to get people from their school to “like” the page. Some of the challenges included showing a pet in school colors, posting recipes with a school theme, posting Veterans Day pictures and posting video cheers or holiday songs for a school.

In the final week, there were three finalists, all Lockport based. George Southard, DeSales Catholic School and Charles Upson Elementary. And that’s how they finished.

Principal Ryan Schoenfeld was proud, calling George Southard a special place, just like the other schools that competed.

“The moments of seeing students, staff and parents rally together to do extraordinary things was simply priceless,” he said. “To cap it off, it was exhilarating to announce the outcome of the contest over our PA system and hear almost 600 people cheer so loud it raised the roof. We thank David Chevrolet Buick of Niagara Falls for the opportunity to navigate through social media in a safe and positive way and for allowing us to share some of the strengths of our school.”

Schoenfeld said it was a GMS faculty member, Tracy Williams, who “unselfishly spearheaded our team’s involvement from beginning to end.”

Williams received an invitation email about the contest roughly six weeks ago. After getting the details, Williams decided to go for it. Finding support from teachers and administration was simple.

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