Lockport Union-Sun & Journal Online

Opinion

November 27, 2012

OUR VIEW:

(Continued)

Lockport Union-Sun & Journal — Where would Lockport advertise on its own on just $40,000, assuming the other $45,000 went to a marketing director? Elmira, Watertown, Scranton and Dayton, Ohio? Advertising on radio and television isn’t cheap. The collective amount spent by the NTCC to promote Niagara dwarfs what a Lockport-specific marketing strategy could achieve.

Plus, let’s be realistic. The number of hotel beds filled annually in Eastern Niagara County is a fraction of what’s filled in Niagara Falls. This region has the benefit of the world-famous cataract to draw tourists. The falls are the drawing card. If Lockport, the wine trail, North Tonawanda’s carrousel museum and other attractions must play second

fiddle, so be it.

We’re Reno; the Falls, Las Vegas. Both have their strong suits. Mayor Tucker’s ace in the hole of drawing attention to Lockport may pay off, but he’d better not overplay his hand.

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